Groove With the Seasons

How do you move through the seasons?

We partnered with Sonos in 2022 to share how sound plays a pivotal role in the moments you make at home. We tasked our friends and fellow tastemakers Pierce Abernathy, Vionna Wai, Nicole Crowder, and Chetna Makan to share how their Sonos sets the soundtrack for cooking and entertaining a range of occasions throughout the calendar year.

The inspiration didn't stop there—from summer Fridays to the cozy holidays, we took the guesswork out of hosting with an interactive guide that helps readers connect their home through their Sonos speakers (p.s. every room has its own vibe!). Pulsed with supplemental how-to articles—from gardening tips to apertivo hour essentials—we showed readers how to tackle hosting tasks while listening to their favorite tunes. We capped it all off with a beautiful print magalog that showed how Sonos helps entertainers move through the seasons with sound and featured their entire product collection—with a QR code driving to shop.

This 360º program is a great example of how every medium is important and how unique storytelling is key when it comes to reaching your target consumer wherever they are. I'm so grateful to our Sonos clients who trusted us at Food52 and made this a joy to work on.

See how it came to life:

• Pierce Abernathy creates a zesty dip for a summer hangout

• Vionna Wai sets the perfect scene for an afternoon rooftop party

• Chetna Makan bakes the perfect holiday sweet for her family

• Nicole Crowder sets a beautiful, warm harvest table

• An interactive guide for making an excuse for a summer party

• An interactive guide for bringing more joy to holiday entertaining

Credits: Brand Strategy, Creative Strategy, Video Narrative Structure & Treatment, Talent Management, Content Development