Greetings from Dairyland, USA

We came for the cheese, we stayed for the community.

In a special edition of one of Food52’s most popular franchises, Meet the Makers, we hit the road and headed to the cheese capital of the country (and our hearts)—Wisconsin. There, we met four master cheesemakers to see how they honed their craft, learn about the cheese they are most known for, and experience what makes the cheesemaking community in Wisconsin so special.

Intercut with beautiful shots of the sprawling Wisconsin landscape, cheesemaking facilities, and a local cheese shop, viewers were left searching for a slice of Wisconsin wherever they are in the world.

Concepting and developing this campaign never felt hard because it was always clear that our friends at Proudly Wisconsin Cheese had something unique. But we began to understand that fully when we were hanging on the farms, shopping the mom-and pop-markets, and tasting cheese with members of the community. In Wisconsin, it's not competition, it's camaraderie. Thank you to Proudly Wisconsin cheese for having us and for letting us tell your story!

Explore Dairyland:

• Meet our cheesemakers and learn their stories

• Explore the state of cheesemaking in this expansive guide

Credits: Creative Strategy, Video Narrative Structure & Treatment, Content Development