Pietrobono

Ariel

NYC-BASED CREATIVE STRATEGIST & BRAND STORYTELLER

ABOUT ME

I'm passionate about the intersection of brand storytelling, creative innovation, and thoughtful strategy when it comes to dreaming up the next cool marketing idea. Throughout the 9+ years of my career, I have had the privilege of working at a range of media, DTC, and e-commerce businesses where I have honed my skills in crafting compelling narratives and experiences that captivate audiences, provide utility for consumers, and drive meaningful revenue results.

My Specialities

    • Pre-Sale RFP Response

    • Go-to-Market Materials

    • Brand Positioning & Consulting

    • Proactive & Category Positioning

    • Team Leadership

    • Editorial Content Development

    • Video Narrative Structures & Treatments

    • Copywriting

    • High-level Understanding of Video Production

    • Campaign Analyzation & Performance

    • Cross-functional Team Leadership

    • Integrated Marketing Calendar Development & Ownership

    • 360º Marketing Campaign Activation

    • Client-facing Materials

    • Reporting, Optimizations, and Analysis of Campaign Performance

    • Talent & Influencer Recommendations

    • Contract Negotiations

    • Talent Briefs

    • Planning & Design

    • Day of Coordination

    • Budget Management

    • Menu & Drink Planning

    • Activation Ideation & Innovation

    • Sourcing - Rentals, Vendors, Catering, Location

    • Gifting, Offers & Sampling

Notable Work

  • Futurewise Lip Slug Launch

  • Futurewise Face Melt Launch

  • Sonos x Food52

  • Keurig x Food52

  • All-Clad x Food52

  • Dairy Farmer's of Wisconsin x Food52

  • Patron x Food52

  • RX Bar x PureWow

  • Walmart x Kitchn

  • Food52 Housewarming Event

~ Let's get creative ~

~ Let's get creative ~